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Moving Towards Sustainability Pt II

"The Future"

This year, Alex and his team at We Sustain Wholesale aim to dive deeper into the meaning of sustain, as they look to source ethically sustainable goods at competitive prices. “We want to adopt practices and buy products that are good for the environment, ethically sourced, and of high quality, while continuing to meet the supply demands of our clients.”

Yet the definition of sustainability is broad – what exactly is it? The University of Alberta developed an institutional definition of the word in 2010 that is still being adopted by various organizations around the world:

Sustainability is the process of living within the limits of available physical, natural and social resources in ways that allow the living systems in which humans are embedded to thrive in perpetuity.” - University of Alberta

The three faces of sustainability include: Social, environmental, and economic. The goal of the team at We Sustain Wholesale is to look at these parameters to see how we can influence our purchasing decisions to ensure that our supply chain solutions are sustainable and responsible. For example, according to an article from McGill University, “If every office worker in the United Kingdom used one less staple a day by using a reusable paper clip, 120 tonnes of steel would be saved in one year.” – That’s a LOT of product from a small change.

Alex hopes to be a part of that change by finding even the smallest ways to make a difference including charitable giving and finding goods made of recycled materials, or from fair labour. “I have been very blessed in the past, and I try to give back where or when I can. I feel like this is another way that I can take steps to help out. I want my business to be a part of the solution.”

At the heart of it, Alex is looking to the future and hoping to be a part of something constructive (both environmentally and economically) by leading through example, and encouraging other businesses to think about that same future. “At the end of the day,” says Alex, “It’s not about doing business, but doing good business. It’s about being a part of positive change... by offering something you can be proud of to a client you care about.”


McGill University:

University of Alberta:,embedded%20to%20thrive%20in%20perpetuity. Images: <a href="">House vector created by studiogstock -</a>

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